Creating Gravitational Pull - Class 3 Notes

We conducted a search engine marketing simulation. We referenced Google's Learning Center at http://www.google.com/adwords/learningcenter/index.html.

I'd recommend the following 5 videos.
- How Adwords Targets Users
- Selecting keywords
- Keyword Matching options
- Writing targeted Ad Text
- Pricing/Ranking

Creating Gravitational Pull - Class 2 Notes

Intro to research and analyticsAssignment 1:

Intro to Google Analytics:
Please watch and learn. Beginning Analytics: Interpreting and Acting on Your Data.
If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result. http://www.youtube.com/watch?v=Hdsb_uH2yPU

Google Analytics Interface Tutorial:
This video will give you a brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start. http://www.youtube.com/watch?v=rHeKRvo6OhI

All of Google's video resources can be found on their external Agency Learning & Development site.

Creating Gravitational Pull - Class 1 Notes

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Assignment:Your needs? You've seen what we have planned. Now tell me the 5 things you want to get out of this experience? Write it down and give it to me at the start of class Wed.

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Assignment:Read: http://www.uie.com/articles/recession_strategy_webapps and be prepared to discuss at the start of class

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Some recommended reading ... warning! May make you smarter. The Design of Future Things, Donald Norman. Subject to Change, Peter Merholz, Brand Schauer, David Verba, Todd Wilkens