Thursday, January 29, 2009

Creating Gravitational Pull - Class 3 Notes

We conducted a search engine marketing simulation. We referenced Google's Learning Center at http://www.google.com/adwords/learningcenter/index.html.

I'd recommend the following 5 videos.
- How Adwords Targets Users
- Selecting keywords
- Keyword Matching options
- Writing targeted Ad Text
- Pricing/Ranking

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